Bio, specialty, services, and contact — visible to clients
5-15 finished pieces over time, published on your PFWA profile
Mini Collection or Capsule
3-8 cohesive looks that tell your design story
PDF lookbook for clients; optional line sheet for wholesale
Your services: alterations, custom pieces, styling packages with pricing
Starting rates and turnaround times for each service you offer
Measurements, style preferences, timeline, and project scope
Logo, color palette, tagline, and basic brand identity